As my kids get older, I have a lot more free time. I still have a toddler, who needs supervision, but I’m not really doing that much at home. Just sort of watching her and going about my daily chores. Now that the older kids are back at school, I spend her nap time on my iPad, reading, or staring out the window.
All this has made me think maybe I need to be a little busier. That maybe I should try to turn this blog into more of a business. I have never made an effort to promote it, but I start thinking that maybe I should. I start wondering how I can increase my traffic, maybe even to a level where I can get significant ad revenue. Maybe I would feel more productive if I could accomplish that.
So of course I turn to to Pinterest, where I am bombarded with blog income reports, advice on making $100,000 a year while blogging, and how Sally made $300 her first day online.
The advice is always as follows:
- Sign up for web hosting using their affiliate link to this amazing host.
- Promote your posts on social media.
- Ask to join Pinterest group boards and pay for a service to constantly pin your pins.
- Build your email list.
To which I think:
- I am fine with this free hosting and I have no idea how to operate a real website.
- No one follows me on social media.
- I would rather die.
- I don’t know what that means.
And then when you look into the site that Pinterest has brought you to, this other blog that has had so much success, it is always about something like “branding”, or “webinars”.
This reminds me of one of my favorite James Howard Kunstler quotes. He is mocking the idea of the post-industrialist economy when he writes: “The townspeople will sell hamburgers to tourists…perhaps these tourists sell hamburgers where they come from…in an endless circle of hamburgers.” He was close. Now is it bloggers, blogging about blogging, to other bloggers.
And after reading all these blogs about blogging, I admit that I do start to feel like a failure. I started this blog as a place to save recipes with my changes to them, like a little online cookbook. I was happy to get one view a day, because I had written it just for me. As I started getting more views, I was happy that (a few) other people liked my writing. But now, because I am not able to sell blogging tips, I feel like maybe I should not be so happy after all. And that is very silly.
So I’ll still be here, thinking and writing, taking mediocre pictures and posting boring recipes. But I am not going to do any of the things that it takes to be successful in the blogging world. This will never be a career for me. My post with a nifty graphic will never come across your Pinterest feed. But I’m very glad you’re here.
Thanks for reading.